Shortlist
Print & Outdoor
Print & Outdoor for non-profit / public service / NGO
- Client
- BFU (Swiss Council for Accident Prevention)
Brief: Distracted driving causes most car accidents in Switzerland. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign. Solution: Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous. Media: 7,000 street posters along main roads all over Switzerland and billboards around highway restaurants and gas stations.
Credits
- Art Director
- Isabelle Hauser
- Creative Director
- Markus Ruf