Winners

Parking Spaces

Shortlist

Print & Outdoor

Print & Outdoor for non-profit / public service / NGO

Client
BFU (Swiss Council for Accident Prevention)

Brief: Distracted driving causes most car accidents in Switzerland. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign. Solution: Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous. Media: 7,000 street posters along main roads all over Switzerland and billboards around highway restaurants and gas stations.

Credits

Art Director
Isabelle Hauser
Creative Director
Markus Ruf