Ukraine
Gold Award
Integration & Innovation
Creative Strategy
- Client
- Charitable fund "Come Back Alive"
- Agency
- Agama Digital Group
After 3 years of war, the Ukrainian army still needs people's support. Because donations to military charities are declining, an alarm clock app with a special snooze function was invented. Each time the user presses snooze to spend a bit longer in bed, the clock donates money to the Ukrainian army, thus paying for a peaceful snooze. To make the WakeApp loud, the designers created a special lullaby, sung by a Ukrainian singer and poet, that proved to be a perfect tool to launch the app.
Credits
- Art Director
- Kristina Kachmar
- Copywriter
- Mariya Chaplinskaya
- Designer
- Daria Ponomarenko
- Agency Producer
- Sergey Uperenko
- Digital Director
- Dmytro Grushevskyy
- Managing Director
- Olga Buzunova