At a time when technology is becoming more and more present in the relationship between parents and babies, Plasmon, the leader of baby food in Italy, decided to turn its iconic biscuit into a tool to generate stories and help parents reconnect with their children. For the first time in 120 years we replaced the logo on the biscuit with 110 icons and words which, mixed together, could bring to life unique stories and turn each parent into a storyteller.