Europe produces yearly about 2 million tons of textile waste and fashion has become a throwaway commodity. Being aware of its responsibility, Zalando is breaking new ground. Worn clothing can be soled via Zalando Pre-Owned. To promote the campaign, the campaign motifs were given a sustainable twist: art students recreated them out of worn clothing as artistic installations in public spaces. All garments used remained undamaged and were sold afterwards via Pre-owned.