Bronze Award
Print & Outdoor
Craft - Photography
- Client
- Helsinki Pride
Combining heat mapping with photography, portraits of Helsinki Pride community members glow in the colours of the rainbow. In the campaign images, the warmth of human encounters is made tangible with the colours of the Pride flag. The messages highlight the work carried out by the Pride movement, while the images show pride as a positive force emanating from within.
Credits
- Creative Director
- Markus Nieminen
- Photographer
- Fanny Haga