With the reorganization and refurbishment of the Grill House Project came the market repositioning and rebranding of the business. With Project Grill as the new brand name and a new identity, a whole new menu for a new target audience, “Grilled Food Lovers” was created. Concentrating on the new food philosophy of the Project Grill, we created a new color palette that was inspired by the charcoal, the fire, and the colorful fresh greens and ingredents.