We may have the most comfortable cot or the safest highchair or even the most affordable step stool, but let's face it, a child will always prefer the comfort that only their parents can give them. That's why for the first time, we accept that when it comes to baby furniture, we are second best. Because the best will always be their parents. We made a campaign where the protagonists were not our products, but the first choice of children across the world. Their parents.