Winners

Rainbow Wool

Equal Star

Bronze Award

Interactive & Mobile

Social Media Campaigns

Did you know 1 in 12 sheep is gay? Because they don’t breed, many rams are killed. With wool prices at an all-time low, we created a new revenue stream for Sheep Farm Stücke, and a safe home for gay rams. Rainbow Wool is the world’s first gay textile thread for queer rights. Their wool was crafted into products and launched by German queer icon Bill Kaulitz, sparking a global conversation on equality. All profits support LGBTQ+ charities.