Winter 2020: With no vaccination in sight, Berlin’s official promotional organisation „Visit Berlin“ wanted to raise awareness among Berliners for the coronavirus rules in restaurants and pubs and to encourage them to comply – because that is the only way that the city will have a chance of keeping bars & restaurants open. Idea & solution: If you want Berlins to listen, you have to talk their language – sassy, direct and witty instead of wagging a finger at them.