Russia
Silver Award
Integration & Innovation
Content Ideas
- Client
- Charitable foundation ‘Change One Life’
- Agency
- Y&R Moscow
When asked who they would like to read them their favorite stories, orphans chose celebrities. So two online-channels were launched, with regularly uploaded videos of orphans' requests and the celebrities' answers. People were invited to subscribe, watch and turn orphans lives into a fairy tale! The readings gradually formed an online video library of children books available for free.
Credits
- Copywriter
- Tatiana Bazhan
- Film Director
- Kirill Novikov
- Agency Producer
- Inna Alperovich-Chikhladze
- Account Director
- Irina Artimovich