Winners

Read To Me

Silver Award

Integration & Innovation

Content Ideas

Client
Charitable foundation ‘Change One Life’

When asked who they would like to read them their favorite stories, orphans chose celebrities. So two online-channels were launched, with regularly uploaded videos of orphans' requests and the celebrities' answers. People were invited to subscribe, watch and turn orphans lives into a fairy tale! The readings gradually formed an online video library of children books available for free.