Junk food and soft drinks are the basis of gamers' diets, a clear threat to their gut health. They may not care, but we found someone who does: their mothers. But how could we get their attention in their own environment? Enterogermina, the number one probiotic in Brazil, trained the mothers of top Brazilian gamers and infiltrated them, with their exact avatar, in their kids' streamings to enhance the importance of gut health surprising them and their huge audience.