On 15th November 2014, hundreds of neo-Nazis were surprised at their annual march in the small town of Wunsiedel when their demonstration was turned into a charity walk. For every metre the neo-Nazis covered, €10 went to EXIT-Deutschland – an NGO that helps neo-Nazis leave the far-right scene. This left the demonstrators with two options: to either sponsor their own downfall or abandon the march through Wunsiedel for the first time in 20 years.