United Kingdom
Shortlist
Film & Audio
Film & Audio for non-profit / public service / NGO
- Client
- PETA
Red River Farm" is a daring campaign revealing the harsh realities of animal exploitation in fashion. Disguised as a kids' TV show, it uses cute puppets to expose the truth to an unsuspecting host, Jesse Cave. The film shocks viewers with the graphic reality of how clothes are made, highlighting the suffering of over a billion animals each year. With zero media budget, it reached 1.2 million views, urging people aged 25-40 to make compassionate, vegan clothing choices.
Credits
- Art Director
- Holly Fallows
- Designer
- Nick Dinnen