Germany
Silver Award
Film & Radio
Any Other
Silver Award
Integration & Innovation
Best Use of Technology
- Client
- RIMOWA
- Agency
- Philipp und Keuntje
RIMOWA Electronic Tag replaces the conventional paper baggage tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows users to add their personal data. Luggage data can then be sent to the airline that in turn sends a digital tag to the suitcase. This allows to check on luggage from any location, saving stress and waiting time at the check-in counter.
Credits
- Creative Director
- RIMOWA