Winners

RIMOWA Electronic Tag

Silver Award

Film & Radio

Any Other

Silver Award

Integration & Innovation

Best Use of Technology

Client
RIMOWA

RIMOWA Electronic Tag replaces the conventional paper baggage tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows users to add their personal data. Luggage data can then be sent to the airline that in turn sends a digital tag to the suitcase. This allows to check on luggage from any location, saving stress and waiting time at the check-in counter.

Credits

Creative Director
RIMOWA