TOWORKFOR is a safety workwear brand, competing against players with significantly larger communication budgets. To gain notoriety we created the "Risky Advertising for Safety Workwear" campaign. A campaign that turns expensive names into free questions. "Wesley Snipes?","Can Tom Cruise?" and "Will Smith?" are the 3 questions/names we successfully associated to the brand. To be safe from any legal infringement we made 3 films that justify using those questions/names.