Czechs are known for their constant frowning and grumbling. After the first wave of COVID 19, this became even worse. People were tired and frustrated with everything. Rohlik.cz, an online retailer of mainly farm products, decided to remind the public that change for the better can be found even in little things like food. This 2-minute spot, aired in prime time, resonated brilliantly across all age groups, giving people hope that the world could be a better place even in such hard times.