Winners

RosaLilaLand

Silver Award

Integrated & Innovation

Product / Service Innovation

Bronze Award

Integrated & Innovation

Branded Content

Client
Wiener Städtische

With the rise of right-wing powers, psychological stress has increased dramatically for queer teenagers: 89 % are bullied. Their risk of suicide is four times higher. <br /> To escape reality, they turn to online gaming, especially Roblox, the most popular gaming platform among teens. That’s where “Wiener Städtische”, Austria’s largest life insurer, provided help: with the world’s first in-game help center, offering free, anonymous & professional counseling.

Credits

Creative Director
Lukas Hueter