Rotermann Quarter might be located right next to the Old Town of Tallinn, but it just got positioned to stand for something bolder: The Bold Town of Tallinn puts people first, believing life is meant to be enjoyed. The rebrand not only oozes this attitude, but reflects the quarter’s distinct architecture, marked by boldly building on top of old. An approach that is in the core of the identity too. Based on what was before, but ending up with something altogether unique.