Background: The Swiss Sports Retailer "Ochsner Sport" wants to strengthen the brand's sports competence in "Running" and bring the brand's positioning "Switzerland is our sports ground" to life in an innovative way. Solution: The first running podcast that only runs when the users run themselves. Result: Within 24 hours, number 1 in the app charts. 3.1 hours of average user engagement. And over 10.000 runs accompanied.