In order to engage the target audience and establish the notion that the product fits perfectly no matter how or where you run, a unique website where users literally need to run in order to scroll the page was built. All along the "length" of this site, dozens of pairs of Alphabounce sneakers were placed, so that anyone could get a pair for free if they reached them first. For 14 days thousands of people from all over Russia were actually running on our website.