Winners

Russian Yoga School

Nomination

Interactive & Mobile

Social Media Campaigns

G

Member Club Gold Award

Integration & Innovation

Public Service & Charity Campaigns

Client
Committee Against Torture

Russian Yoga School is a social project on torture in Russia. It’s a series of videos in which well-known actors and musicians describe widespread forms of torture as if they were doing yoga exercises, since law enforcers cynically give the forms of torture innocent names – ‘Swallow’, ‘Baby Elephant’, ‘Songbird’ – that’d be better suited to yoga positions than brutal forms of abuse.

Credits

Creative Director
Artem Tsaregorodtsev
Film Director
Dmitriy Tshay
Account Director
Lena Samoilova
Production Director
Andrey Paukov
Director of Photography
Maksim Mikheev