This campaign invites public to take pictures of lichens on trees in the forests and clearings in order to help Estonian Nature Science Fund to better understand the organisms. For that, a web tool along with its visual world and a campaign was created. The project was a success with over 1000 observations done in few months period, 2000 lichen pictures were collected and 91 different species detected and helped to involve those who do not do science on a daily basis.