Winners

SAVED MEMORIES

Bronze Award

Brand Experience

New Use of Media

Shortlist

Brand Experience

PR / Events

Client
Transklar e.V., Trans-Ident e.V., Rosa Strippe e.V.

SAVED MEMORIES is a project supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. For the first time, trans people can see themselves as the children they were meant to be and feel more comfortable with their childhood photos.

Credits

Art Director
Alexandre Levesque