Germany
Bronze Award
Brand Experience
New Use of Media
Shortlist
Brand Experience
PR / Events
- Client
- Transklar e.V., Trans-Ident e.V., Rosa Strippe e.V.
SAVED MEMORIES is a project supporting trans people in recovering lost childhood memories with the help of Artificial Intelligence. Childhood photographs are scanned and then transformed with AI to align the images with the person's true gender identity. For the first time, trans people can see themselves as the children they were meant to be and feel more comfortable with their childhood photos.
Credits
- Art Director
- Alexandre Levesque