Winners

Sberbank. Streets

Silver Award

Promotions & New Media

Ambient Media

Client
Sberbank of Russia

Sberbank launched a comprehensive programme supporting street artists, musicians, performers, and vendors and offering them free bank services for a year. The initiative aimed to show the ease of people-to-people money transfers.

Credits

Creative Director
Grisha Sorokin
Agency Producer
Gleb Glonti
Production Company
Hype Production
Photographer
Igor Klepnev
Account Director
Sergey Razinkin