Switzerland
Silver Award
Interactive & Mobile
Online Advertising
Silver Award
Integration & Innovation
Best Use of Technology
- Client
- Refugees Welcome
- Agency
- FCB Zürich
Courageous refugees should stand up against digital hate preachers right before the racist videos on YouTube. Unskippable pre-roll ads should leave right-wing extremists with no choice but to stop and think about the refugees and their arguments. Their experience was disturbed by giving them the chance to watch the story of a refugee instead of listening to more prejudice and hate.
Credits
- Copywriter
- Sarah Ming
- Film Director
- Emanuel Büchler
- Graphics
- Lia Bellini
- Programmer
- Aleksandar Sofranac
- Sound Designer
- Renzo D’Alberto