Winners

Search racism. Find truth.

Switzerland

Silver Award

Interactive & Mobile

Online Advertising

Silver Award

Integration & Innovation

Best Use of Technology

Client
Refugees Welcome

Courageous refugees should stand up against digital hate preachers right before the racist videos on YouTube. Unskippable pre-roll ads should leave right-wing extremists with no choice but to stop and think about the refugees and their arguments. Their experience was disturbed by giving them the chance to watch the story of a refugee instead of listening to more prejudice and hate.