The economic situation results in people in Switzerland having less money at their disposal. Fortunately, the Swiss discounter Denner is known for the best products and brand-name articles at the best prices. Every week, Denner has over 200 articles on sale. The idea was to reduce the products on the ads just as much as we reduce our prices. So for once we didn't have to show small prices, but could show the products in a nice, reduced illustration style.