In Ukraine, over 100,000 children live in orphanages, a number rising due to the war. Many Ukrainians hesitate to adopt due to stereotypes and fear. To change this, we partnered with UNICEF to launch the "Shaping Better Care" campaign, using bright plasticine illustrations to depict real families who have adopted. The campaign drew 2,403 hotline calls, resulting in 322 children find their adoptive parents and a loving home.