Winners

Share Your Fire

Switzerland

Bronze Award

Integrated & Innovation

Product / Service Innovation

Client
Allianz Suisse
Agency
SiR MaRY

Allianz Insurance wants to promote its Olympic partnership and to help Swiss sports fans feel close to their athletic heroes despite social distancing and empty stadiums. Therefore we create SHARE YOUR FIRE: a strictly limited Olympic collection of upcycled sportswear. Hand-made from the original jerseys actually worn by Swiss star athletes such as Roger Federer. The collection combines the pride, passion and fire of 150 Swiss sport legends from 43 disciplines.