Switzerland
Bronze Award
Integrated & Innovation
Product / Service Innovation
- Client
- Allianz Suisse
- Agency
- SiR MaRY
Allianz Insurance wants to promote its Olympic partnership and to help Swiss sports fans feel close to their athletic heroes despite social distancing and empty stadiums. Therefore we create SHARE YOUR FIRE: a strictly limited Olympic collection of upcycled sportswear. Hand-made from the original jerseys actually worn by Swiss star athletes such as Roger Federer. The collection combines the pride, passion and fire of 150 Swiss sport legends from 43 disciplines.
Credits
- Copywriter
- Katrin Espelage
- Designer
- Julia Seemann
- Photographer
- Iouri Podladtchikov
- Content Director
- Julia Fischhaber
- Media Director
- Fabian Habisreutinger
- Strategy Director
- Nicolas Hostettler
- Account Director
- Daniel Zuberbühler
- Technology Director Media
- Vanessa Habisreutinger