Italy
Gold Award
Interactive & Mobile
Digital Service Experience
Silver Award
Interactive & Mobile
Social Media Campaigns
Silver Award
Brand Experience
Promotions
G
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
G
Member Club Gold Award
Interactive & Mobile
Digital Service Experience
G
Member Club Gold Award
Brand Experience
Promotions
- Client
- Diesel
- Agency
- Publicis Italy
Five 5 influencers helped fill social media with content to encourage everyone to be followers and open their own Side:Biz – a link to their own Diesel e-commerce store. Every time their friends click on the link to shop, they were rewarded. E-commerce increased by 365%, online sales increased by 33%, 18% new Diesel costumers.
Credits
- Creative Director
- Mihnea Gheorghiu
- Thiago Cruz
- Costanza Rossi
- Sandra Bold
- Marco Viganò
- Vinicius Dalvi
- Eddy Guimarães
- Director of Photography
- Pierre Mouarkech
- Film Director
- Ali Ali
- Production Company
- Good People/Collateral
- Sound Designer
- Michael Bertoldini
- Seppl Kretz
- Michiel Marsman
- Ilana Goldstoff
- Stefano Binotto Sizzer
- Jo Sandow
- Marcel Wiebenga Sizzer
- Global Chief Creative Officer
- Bruno Bertelli
- Chief Creative Officer
- Cristiana Boccassini