Winners

SIGHTS OF TOMORROW

Silver Award

Brand Experience

PR / Events

Bronze Award

Integrated & Innovation

Artificial Intelligence

Shortlist

Brand Experience

New Use of Media

Shortlist

Integrated & Innovation

Integrated and Innovation for non-profit / public service / NGO

Shortlist

Integrated & Innovation

Best Use of Data

Shortlist

Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

Shortlist

Interactive & Mobile

Any Other

Client
Letzte Generation Austria

"Sights of Tomorrow" turned Google Maps into climate activism: AI images of Austrian landmarks, scientifically adjusted to show their likely 2070 appearance, were uploaded via a loophole and surfaced as if real. The visuals confronted users with an unavoidable view of the crisis, turning casual map-browsing into a reckoning. The campaign reached millions without media spend, went viral, and shifted perceptions of climate activism.

Credits

Creative Director
Daniela Sobitschka