Our brief was simply “to sprinkle on some punk rock to spice it up”. A dough ball is Sitko’s heart and soul, a living ecosystem of life forms, organic and constantly transforming. A perfect symbol for a sourdough pizza company. We reduced it to an extremely simplistic and recognizable emblem – an irregular rounded shape. Combined with collagesque, black-and-white aesthetics, and raw, handmade style, the visual style is a tribute to the DIY subcultures.