Winners

Ski Austria Brand Design

Gold Award

Design

Logotype

Silver Award

Design

Corporate Brand Identity

Client
Österreichischer Skiverband (Austrian Ski Association)

The brand idea ‘#skiverrückt’ was developed as a central element of the brand positioning. A word that expresses passion, emotion and professionalism and at the same time connects everyone who lives for skiing and snowboarding. The new design is a direct translation of this brand idea. The nine bars of the Ski Austria logo, which stand for the nine federal states, form an A for Austria thanks to their special arrangement.

Credits

Art Director
Franziska Fritz
Creative Director
Nikolaus Link