Gold Award
Design
Logotype
Silver Award
Design
Corporate Brand Identity
- Client
- Österreichischer Skiverband (Austrian Ski Association)
The brand idea ‘#skiverrückt’ was developed as a central element of the brand positioning. A word that expresses passion, emotion and professionalism and at the same time connects everyone who lives for skiing and snowboarding. The new design is a direct translation of this brand idea. The nine bars of the Ski Austria logo, which stand for the nine federal states, form an A for Austria thanks to their special arrangement.
Credits
- Art Director
- Franziska Fritz
- Creative Director
- Nikolaus Link