Germany
Nomination
Film & Radio
Any Other
Nomination
Print & Outdoor
Digital Screens
- Client
- Daimler AG/smart
- Agency
- BBDO Berlin
With the 2.69m-long smart fortwo you’ll always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. This pre-roll campaign shows a smart fortwo that, by parking in the middle of the headline, creates a full stop in the sentence, turning a negative idea into a positive one with ease.
Credits
- Creative Director
- David Missing
- Art Director
- Shelley Lui
- Copywriter
- Nico Baumann
- Production Company
- CraftWork - a brand of agencyservices GmbH
- Chief Creative Officer
- Wolfgang Schneider
- Executive Creative Director
- Michael Schachtner
- Editor
- Till Markull
- Animation
- Till Markull