Winners

smart Full stop

Nomination

Film & Radio

Any Other

Nomination

Print & Outdoor

Digital Screens

Client
Daimler AG/smart

With the 2.69m-long smart fortwo you’ll always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. This pre-roll campaign shows a smart fortwo that, by parking in the middle of the headline, creates a full stop in the sentence, turning a negative idea into a positive one with ease.

Credits

Creative Director
David Missing
Art Director
Shelley Lui
Copywriter
Nico Baumann
Production Company
CraftWork - a brand of agencyservices GmbH
Chief Creative Officer
Wolfgang Schneider
Creative Managing Director
Mirko Stolz
Tobias Grimm
Executive Creative Director
Michael Schachtner
Animation
Till Markull