Germany
Nomination
Print & Outdoor
Poster Advertising
Nomination
Print & Outdoor
Newspaper Advertising
Nomination
Design & Craft
Illustration & Photography
- Client
- Daimler AG, smart MBD
- Agency
- BBDO Berlin GmbH
A visually striking campaign to point out, that driving the new smart actually feels as if the whole city was designed for easy parking – like a massive multi story parking ramp-shaped city.
Credits
- Art Director
- Felix Boeck
- Copywriter
- Samuel Weiss
- Illustrator
- Chrisse Kunst
- Production Company
- Pflanz Produktionsservice
- Chief Creative Officer
- Wolfgang Schneider
- Creative Managing Director
- David Mously