Winners

smart "Shock"

Silver Award

Film & Radio

TV Commercials

Client
Daimler AG, smart

The new smart forfour has all the benefits that people ascociate with the twoseated smart fortwo: parkability, small turning circle and driving fun. But it also hast two more seats. Our idea: driving the smart forfour feels so much like drivng the iconic smart fortwo that you forget you have a backseat. Our objective was to prove, that the new smart fourfour – even though it has a backseat now – still is a real smart.

Credits

Art Director
Angelo Maia
Director of Photography
Thomas Kürzel
Film Director
Calle Astrand
Production Company
Anorak
Sound Designer
Mokoh Music
Studio Funk
Chief Creative Officer
Wolfgang Schneider
Creative Managing Director
Jan Harbeck
Ton Hollander
Executive Creative Director
Michael Schachtner