Germany
Silver Award
Film & Radio
TV Commercials
- Client
- Daimler AG, smart
- Agency
- BBDO Berlin GmbH
The new smart forfour has all the benefits that people ascociate with the twoseated smart fortwo: parkability, small turning circle and driving fun. But it also hast two more seats. Our idea: driving the smart forfour feels so much like drivng the iconic smart fortwo that you forget you have a backseat. Our objective was to prove, that the new smart fourfour – even though it has a backseat now – still is a real smart.
Credits
- Art Director
- Angelo Maia
- Director of Photography
- Thomas Kürzel
- Film Director
- Calle Astrand
- Production Company
- Anorak
- Sound Designer
- Mokoh Music
- Studio Funk
- Chief Creative Officer
- Wolfgang Schneider
- Executive Creative Director
- Michael Schachtner