The #smarteffect was a live stunt that took place in busy Lisbon streets, aiming at non smart drivers. We built two “real”, but special cars that could shrink in real time and on the spot, as the non-smart drivers tried to park in between them. After watching the two cars shrink in a magical way, the non-smart drivers could read our message printed in one of the cars: “Suddenly the city makes room. This is how it feels to park a smart.”