Gold Award
Brand Experience
Promotions
Gold Award
Brand Experience
PR / Events
Silver Award
Interactive & Mobile
Social Media Campaigns
Silver Award
Brand Experience
Point of Sale Experience and Activation
Silver Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Member Club Gold Award
Print & Outdoor
Outdoor
Member Club Gold Award
Interactive & Mobile
Social Media Campaigns
Member Club Gold Award
Brand Experience
Point of Sale Experience and Activation
Member Club Gold Award
Brand Experience
Promotions
Member Club Gold Award
Brand Experience
New Use of Media
Member Club Gold Award
Brand Experience
PR / Events
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Member Club Gold Award
Integrated & Innovation
Product / Service Innovation
- Client
- Burger King
- Agency
- Wunderman Thompson Italy
After the Italian lockdown, BK needed to inform customers of their restaurants' reopening. It had to be brave and newsworthy and consider people's fear of returning to restaurants. Hence, The Social Distancing Whopper, the sandwich that keeps others away from you thanks to its triple quantity of onions. The result surpassed expectations with more than 3 billion media impressions, engagement +98%, +65% in overall sales during the campaign.
Credits
- Marketing and Communication Director
- Laura Vimercati
- Head of Retail Marketing
- Chiara Camerini Porzi
- Marketing Specialist
- Serena Wieland