Bronze Award
Integrated & Innovation
Best Use of Technology
- Client
- Yandex
Up to 70% of Russian pre-schoolers suffer from speech disorders. To help these kids, Yandex created a new way of speech training – song-based exercises integrated into a voice assistant Alice. Made in collaboration with speech therapists and singer-songwriters, Sounds Easy, became one of the two most popular skills in Alice's children's category (with 45 million users) and was recognized by the Ministry of Education.
Credits
- Creative Director
- Alexandra Novohatskaya
- Producer
- Ekaterina Kovaleva
- Director of Marketing Operations
- Petr Abroskin
- Product Marketing Manager
- Galina Tomashevskaya
- Machine Intelligence and Research Department PR
- Matvey Kireev
- PR Manager
- Bogdan Petrenko