Winners

Sounds Easy

Bronze Award

Integrated & Innovation

Best Use of Technology

Up to 70% of Russian pre-schoolers suffer from speech disorders. To help these kids, Yandex created a new way of speech training – song-based exercises integrated into a voice assistant Alice. Made in collaboration with speech therapists and singer-songwriters, Sounds Easy, became one of the two most popular skills in Alice's children's category (with 45 million users) and was recognized by the Ministry of Education.

Credits

Creative Director
Alexandra Novohatskaya
Director of Marketing Operations
Petr Abroskin
Product Marketing Manager
Galina Tomashevskaya
Machine Intelligence and Research Department PR
Matvey Kireev
PR Manager
Bogdan Petrenko