FILM MUSIC PRAGUE festival organised a concert where, presented by Prague Philharmonia orchestra, all well-known STAR WARS melodies were played. To promote this event we created a visual which was noticed not only by hard-core STAR WARS fans, but by general public as well. How we did it? With a simple idea of combining famous STAR WARS opening titles with the world of music. The campaign was presented in print, outdoor and online.