Winners

Start the Dance

Silver Award

Film & Radio

Animated, VFX & 3D

Client
Samsung & United against ALS
Agency
DDB Spain

The film begins with a woman walking towards a man who’s seated in a chair. The man and the woman then begin to dance a tango, but this isn’t just any tango because it’s shot entirely with stop motion technology. The film shows how this ‘shot-by-shot’ technique brings static figures to life, making the dance possible. The film closes with a voice-off explaining that the male lead has ALS, a degenerative disease that paralyses all the muscles.

Credits

Art Director
Óscar Pérez
Copywriter
Marina Fornet
Director of Photography
Ramón Grau
Film Director
Julián Zuazo
Production Company
Sal Gorda
Programmer
Israel Ortiz
Sound Designer
Sound Garden
Chief Creative Officer
José Mª Roca de Viñals
Executive Creative Director
Daniel Rodríguez
Nerea Cierco
Alfredo Vaz
Account Supervisor
Gabriela Castro