In 2018, Burger King was named as the official sponsor of Stevenage FC, one of England’s smallest football clubs. A few years later, Burger King launched the Stevenage Challenge. Thousands of gamers around the world helped to turn this small club into the biggest team online. All they had to do was hire the best players in the game, share their goals online and receive rewards. Within a few hours, Twitter was teeming with images of football stars wearing our logo.