Stil-Laden belongs to the longest-running skate shops in Vienna & has reinvented itself repeatedly since its opening. In 2020, a further shop was opened with a focus on outdoor garments. The tagline "For the Love of Nature and the City" covers the values of both shops. The harmony between city & nature is explored through still-life photography, featuring a hand-picked collection of found objects from the city & the woods. A micro-campaign was used to bring this to life.