Winners

Stranger80s

Italy

Nomination

Brand Experience

PR / Events

G

Member Club Gold Award

Brand Experience

New Use of Media

G

Member Club Gold Award

Brand Experience

PR / Events

Client
Netflix
Agency
DUDE

Stranger Things, the most ‘80s show of our times, is mainly watched by people who didn’t experience those years. To fix this, the unthinkable was done by bringing back the ‘80s to national TV, the ‘80s media par excellence. The TV schedule of Italia 1, an iconic Italian channel, turned its programming upside down and back in time for an entire day. On July 4, millions of Italians were glued to the screen, an unprecedented event for Italian television.

Credits

Art Director
Valentina Trucco
Agency Producer
Maria Chiara Muglia
Production Company
DUDE
Production Manager
Simone Raddi
Client Director
Elena Panza
Account Director
Anna Norelli
Account Manager
Elena Castejon
Post Production Supervisor
Seba Morando
Integrated Production Director
Matteo Pecorari