Romania
Gold Award
Integration & Innovation
Best Use of Technology
Nomination
Interactive & Mobile
Websites
Nomination
Promotions & New Media
New Use of Media
- Client
- The Automobile Club of Romania
- Agency
- Publicis Romania
The Google Street View platform was used for the first time ever as a driving school theory asset. All the situations are hand picked by the Automobile Club of Romania’s instructors on Street View and turned into driving school questionnaires, being presented in the official exam format. “Street View Test” places students in the “driver’s seat” from the very beginning, on the real city streets they’re going to eventually drive on.
Credits
- Art Director
- Miruna Macri
- Copywriter
- Ada Mușat
- Production Company
- Studioset
- Programmer
- Constantin Bunica
- PR Officer
- Andreea Grigorean
- Client Service Director
- Alexandra Murray