Selfnation is Europe’s leading online tailor-made jeans store. To visualize the jeans’ fashion uniqueness, Selfnation created portraits made of a single 6,500-metre long thread. Like the cutting pattern of Selfnation jeans, the portraits are based on a complex algorithm. The artwork was developed together with new media artist Petro Vrellis and was featured in live installations, print, in a TV and online campaign.