After a much impressive launch in ’18 that turned Coruja (‘owl’) into a leading beer brand based on urban art, we wondered how to strengthen the relationship with the artistic community we brought together to make Coruja more than a brand, but a true urban culture crew. So, in 2020 we launched a new label edition merging physical & digital: 9 artists, 9 illustrated labels in a Coruja Special Collection with AR where consumers can see their owl fly away from the bottle.