OREO PAC-MAN is an innovative use of store as an interactive and immersive media space. We turned the aisles of a supermarket into a live PAC-MAN AR maze, merging tangible with digital in "phygital" spaces. Consumers enjoyed a unique gamified shopping experience, following virtual cookies from the entrance to our limited-edition packs, creating an unexpected labyrinth. This activation elevated the game of experience, taking shopping to a new level.