21.10.23 Russian army attacked with a missile postal centre of Nova Post in Kharkiv region. 8 workers has been killed. 14 injured. Most of the terminal was destroyed. For Nova Post it was important to unite people around the tragedy. To do this the brand launched anti-crisis communication with emotional illustration by Artem Gusev. Next Nova Post collected all parcels that survived the attack and sent them to the addresses despite everything. Communication become viral.