Telekom launched SWIPE, a new GenZ tariff, with full customization options. So we created a campaign they can customize too. We joined forces with a Slovak rapper, Gleb. First, we created the song 'SWIPE' as an anthem of freedom. Then we invited GenZ to create a music video for it. In 3 activation spots, we showed crazy examples of how it could look like. On Gleb’s Instagram, we launched a virtual brainstorming, gathered 3000 insane ideas and filmed the best ones.