“Shelter dog” is not a breed or character. All dogs have personalities, and anyone can find their perfect dog in the shelter. How to make people say: “This dog is for me!”? By literally making them say: “It’s me!” This was done by using “it’s me when” memes. More than just for laughs, they make people recognize themselves, say something personal and create a connection. It seems like there is some relatable content for anyone. Just like our dogs!